Question Bank
Question Bank
Create and manage questions.
| ID | Type | Prompt | Version | Actions |
|---|---|---|---|---|
| 100 | single_choice | Changing the packaging in a brand extension has ... | v1 | ✏️ Edit |
| 99 | single_choice | Which factors are relevant when evaluating brand extension candidates? | v1 | ✏️ Edit |
| 98 | single_choice | Which type of effect does marketing support have on retailer acceptance? | v1 | ✏️ Edit |
| 97 | single_choice | A brand extension transfer always uses which aspects of an existing brand? | v1 | ✏️ Edit |
| 96 | single_choice | Which of the following are changed in a line extension? | v1 | ✏️ Edit |
| 95 | single_choice | Online sales have ... | v1 | ✏️ Edit |
| 94 | single_choice | In trademark coexistence, two companies ... | v1 | ✏️ Edit |
| 93 | single_choice | A European trademark is valid in ... | v1 | ✏️ Edit |
| 92 | single_choice | Which of the following can be trademarked? | v1 | ✏️ Edit |
| 91 | single_choice | Which of the following protects trademarks? | v1 | ✏️ Edit |
| 90 | single_choice | Interbrand’s valuation method is an example of a ... | v1 | ✏️ Edit |
| 89 | single_choice | Behavioral approaches to brand valuation focus on ... | v1 | ✏️ Edit |
| 88 | single_choice | Which of the following is a financial approach to brand valuation? | v1 | ✏️ Edit |
| 87 | single_choice | Which of the following are included in brand tracking? | v1 | ✏️ Edit |
| 86 | single_choice | Which of the following is an instrument of brand controlling? | v1 | ✏️ Edit |
| 85 | single_choice | Suppliers are interested in a brand’s ... | v1 | ✏️ Edit |
| 84 | single_choice | The objective of employer branding is to ... | v1 | ✏️ Edit |
| 83 | single_choice | Which of the following is of interest to financial stakeholders? | v1 | ✏️ Edit |
| 82 | single_choice | Which of the following is not a component of brand authenticity? | v1 | ✏️ Edit |
| 81 | single_choice | Which of the following are not external stakeholders? | v1 | ✏️ Edit |
| 80 | single_choice | Which of the following belongs to the category “social publishing?” | v1 | ✏️ Edit |
| 79 | single_choice | Which of the following are not “paid for” digital media? | v1 | ✏️ Edit |
| 78 | single_choice | Which of the following can be used for product placement? | v1 | ✏️ Edit |
| 77 | single_choice | Which of these is an objective of brand communication? | v1 | ✏️ Edit |
| 76 | single_choice | Which kind of response should brand communication generate? | v1 | ✏️ Edit |
| 75 | single_choice | What is co-branding used for? | v1 | ✏️ Edit |
| 74 | single_choice | Vertical brand alliances involve brands from ... | v1 | ✏️ Edit |
| 73 | single_choice | What is a driver? | v1 | ✏️ Edit |
| 72 | single_choice | Which of the following are types of brands? | v1 | ✏️ Edit |
| 71 | single_choice | Brand portfolios and brand architecture are ... | v1 | ✏️ Edit |
| 70 | single_choice | Customized uniformity involves making changes to ... | v1 | ✏️ Edit |
| 69 | single_choice | Which of the following is not an issue of global brands? | v1 | ✏️ Edit |
| 68 | single_choice | A global brand portfolio consists of ... | v1 | ✏️ Edit |
| 67 | single_choice | How many strategic alternatives are there for the international marketing mix? | v1 | ✏️ Edit |
| 66 | single_choice | Which of the following is a reason for marketing brands internationally? | v1 | ✏️ Edit |
| 65 | single_choice | In trademark licensing ... | v1 | ✏️ Edit |
| 64 | single_choice | What kind of risk comes with launching a new brand? | v1 | ✏️ Edit |
| 63 | single_choice | What does brand reinforcement mean? | v1 | ✏️ Edit |
| 62 | single_choice | What is the purpose of brand portfolio management? | v1 | ✏️ Edit |
| 61 | single_choice | A brand portfolio consists of ... | v1 | ✏️ Edit |
| 60 | single_choice | Which of the following is true about brand personality? | v1 | ✏️ Edit |
| 59 | single_choice | Ideally, brand identity and brand image are ... | v1 | ✏️ Edit |
| 58 | single_choice | Positioning is relative to ... | v1 | ✏️ Edit |
| 57 | single_choice | Which of the following are brand elements? | v1 | ✏️ Edit |
| 56 | single_choice | Brand identity is created by ... | v1 | ✏️ Edit |
| 55 | single_choice | The overall goal of brand management is to ... | v1 | ✏️ Edit |
| 54 | single_choice | Globalization creates pressure from which kind of competitor? | v1 | ✏️ Edit |
| 53 | single_choice | Brand experience refers to creating which kind of bonding? | v1 | ✏️ Edit |
| 52 | single_choice | Brands create value for companies in which areas? | v1 | ✏️ Edit |
| 51 | single_choice | Which of the following can be branded? | v1 | ✏️ Edit |
| 50 | text | Name 4 examples for successful brand positioning and explain it. | v1 | ✏️ Edit |
| 49 | text | Describe POP's and POD's in detail. | v1 | ✏️ Edit |
| 48 | text | What is the standard positioning formula? | v1 | ✏️ Edit |
| 47 | text | Positioning formula | v1 | ✏️ Edit |
| 46 | text | Positioning a brand is the result of an analysis of the following questions: | v1 | ✏️ Edit |
| 45 | text | What is the aim of Positioning? | v1 | ✏️ Edit |
| 44 | text | Define brand positioning. | v1 | ✏️ Edit |
| 43 | text | What are six criteria for choosing brand elements according to Keller and Swaminathan (2020)? | v1 | ✏️ Edit |
| 42 | text | Define Brand elements. | v1 | ✏️ Edit |
| 41 | text | Describe the Brand Identity Prism on the Polo Ralph Lauren's example. Use sketch. | v1 | ✏️ Edit |
| 40 | text | What facets does brand identity have, according to Kapferer? | v1 | ✏️ Edit |
| 39 | text | Describe Dimensions of Brand Identity based on Aaker. Use the sketch. | v1 | ✏️ Edit |
| 38 | text | What is Aaker's definition of brand identity? | v1 | ✏️ Edit |
| 37 | text | Define a brand identity in general. | v1 | ✏️ Edit |
| 36 | text | Explain the Strategic Brand Management Process. | v1 | ✏️ Edit |
| 35 | text | What are tasks of brand management? | v1 | ✏️ Edit |
| 34 | text | What is goal of brand management? | v1 | ✏️ Edit |
| 33 | text | What is brand management? | v1 | ✏️ Edit |
| 32 | text | What are Private label brands? | v1 | ✏️ Edit |
| 31 | text | Define brand experience | v1 | ✏️ Edit |
| 30 | text | ___________________ is a balance sheet asset for companies. | v1 | ✏️ Edit |
| 29 | text | A ________________ identifies a company as being the owner of the brand and prevents other companies from using it. | v1 | ✏️ Edit |
| 28 | text | Define trademarks. | v1 | ✏️ Edit |
| 27 | text | Brand building is a time consuming and expensive process for companies, with no guarantee of a healthy return on investment. So, why do th… |
v1 | ✏️ Edit |
| 26 | text | High ______________________ leads consumers to develop strong preferences for a brand and buy it repeatedly. |
v1 | ✏️ Edit |
| 25 | text | ______________________ also leads to quicker and more efficient purchasing decisions as alternative brands do not need to be considered (Ka… | v1 | ✏️ Edit |
| 24 | text | What are main benefits and functions of brands for consumers? | v1 | ✏️ Edit |
| 23 | text | ________________ relates to the associations consumers have with the brand. | v1 | ✏️ Edit |
| 22 | text | Explain the difference between brand recognition and brand recall. Name examples. | v1 | ✏️ Edit |
| 21 | text | Define brand recall. | v1 | ✏️ Edit |
| 20 | text | __________________________ refers to consumers’ ability to retrieve from memory a brand to which they have been exposed after they are prov… | v1 | ✏️ Edit |
| 19 | text | Define brand recognition | v1 | ✏️ Edit |
| 18 | text | ________________________, which refers to the strength of the brand in the consumer’s memory, consists of brand recognition and brand reca… |
v1 | ✏️ Edit |
| 17 | text | Brand awareness consists of two elements. Which ones? | v1 | ✏️ Edit |
| 16 | text | What two elements are key in generating the brand knowledge? | v1 | ✏️ Edit |
| 15 | text | What is Brand image? | v1 | ✏️ Edit |
| 14 | text | What is Brand awareness? | v1 | ✏️ Edit |
| 13 | text | What is customer-based brand equity? | v1 | ✏️ Edit |
| 12 | text | Define a brand according to International Organization for Standardization (ISO). | v1 | ✏️ Edit |
| 11 | text | Define a brand according to American Marketing Association. | v1 | ✏️ Edit |
| 10 | text | List four reasons that would encourage a washing powder manufacturer to engage in line extensions such as washing liquids, gels, and pearl… |
v1 | ✏️ Edit |
| 9 | text | List the characteristics of suggestive marks and name one example of such a mark | v1 | ✏️ Edit |
| 8 | text | Explain the connection between international branding decisions and the marketing mix | v1 | ✏️ Edit |
| 7 | single_choice | Which of the following refers to brand awareness? | v1 | ✏️ Edit |
| 6 | single_choice | Which of these four strategic options for international marketing does Apple follow with the iPhone? |
v1 | ✏️ Edit |
| 5 | single_choice | What happens if a brand is not clearly positioned? | v1 | ✏️ Edit |
| 4 | single_choice | Which of the following is an advantage of social media in brand communication? | v1 | ✏️ Edit |
| 3 | single_choice | Who owns the brand name Persil? | v1 | ✏️ Edit |
| 2 | single_choice | Which of the following does not determine brand personality? | v1 | ✏️ Edit |
| 1 | single_choice | Which of the following statements is incorrect? | v1 | ✏️ Edit |