Take Quiz: International Brand Management

Q1 (text)

Worth 1 pts

List four reasons that would encourage a washing powder manufacturer to engage in

line extensions such as washing liquids, gels, and pearls.

Your answer

Q2 (text)

Worth 1 pts

List the characteristics of suggestive marks and name one example of such a mark

Your answer

Q3 (text)

Worth 1 pts

Explain the connection between international branding decisions and the marketing mix

Your answer

Q4 (single_choice)

Worth 1 pts

Which of the following refers to brand awareness?

The number of brands the consumer knows The strength of the brand in the consumer's memory The consumer's preference for one brand over others The favorability of the consumer's attitude towards the brand

Q5 (single_choice)

Worth 1 pts

Which of these four strategic options for international marketing does Apple follow with

the iPhone?

Different communications but the same product Different product with the same communications Same product and same communications Different communications and different product

Q6 (single_choice)

Worth 1 pts

What happens if a brand is not clearly positioned?

It cannot be used in the brand architecture It will have no advantage over the competition. It will have a weak brand identity. It cannot be licensed.

Q7 (single_choice)

Worth 1 pts

Which of the following is an advantage of social media in brand communication?

Success is easy to measure. One-way communication Interaction and dialog It reaches consumers at the beginning of the customer journey.

Q8 (single_choice)

Worth 1 pts

Who owns the brand name Persil?

Ariel and Johnson & Johnson Henkel and Unilever Reckitt Benckiser and Nestle P&G and Mondelez

Q9 (single_choice)

Worth 1 pts

Which of the following does not determine brand personality?

Advertising The consumer's experience of the brand Media reports The customer's age

Q10 (single_choice)

Worth 1 pts

Which of the following statements is incorrect?

Positioning is created by the brand owner. Positioning creates unique associations. Positioning should contain only rational components. Positioning is relative to the competition.