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Type: text · Version v1
Question Prompt *
Explain the difference between brand recognition and brand recall. Name examples.
Explanation (optional)
Brand recognition refers to consumers’ ability to retrieve from memory a brand to which they have been exposed after they are provided with a cue for it. Example: Apple store Brand recall relates to the consumer’s ability to retrieve the brand from memory without actually seeing it, for example, when the product category is named as a cue. Example: Nivea or Kellogg's
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